We’ve been getting a lot of people asking us how we came up with the design of the Sector 5, so I thought I’d share some of the design history of this very unusual iPhone case.
In summer of 2011, I was at Northstar Bike Park in Tahoe, for some downhill mountain biking and R&R with my buddies. All weekend I had been pondering the fate of the iPhone 4 prior to the 4S announcement. As I walked into the Northstar Village Oakley store, my attention was instantly taken by a display of modular goggles. That’s when it struck me: How cool would it be if our case was modular, customizable, and had upgradeable optional components?
I started sketching some ideas in the condo that night and again over coffee the next day. Some of the original sketches drawn on a Northstar pad are shown in the image above.
Soon after, two good things came about for Element Case.
The first was the Element Case Design Studio, which allows people to custom build a case on our website and have it shipped within days. Kudos to our web development team and supply chain team for making that happen.
The second was the design of the Sector 4 for the iPhone 4S. You may be asking yourself why we created the Sector 4 knowing that the iPhone 5 was on the way. Well, it’s because the design is complex, and the concept would need to be developed and proven prior to the release of the iPhone 5.
So, after a long year of development we launched the Sector 4, and then we eagerly awaited the arrival of the iPhone 5 in order to apply the Sector 4 design language to a new Sector 5.
Getting back to the original concept of “modular” and “upgradable,” we’ll soon be offering cool accessories and upgrades to the Sector 5. All of this takes time but we’re already rolling, so be patient as great new things are on the way for the Sector 5 line.
-Jeff Sasaki, CEO