Brands will coexist, benefit from improved quality, service, distribution growth
San Diego, CA – January 4, 2016 – STM, a leading designer of innovative bags, cases and accessories for consumer electronic devices, today announced it has acquired premier phone case maker, Element Case. Under the new agreement, STM will have exclusive global distribution rights and exclusive global licensing rights for the Element Case brand.
Moving forward, STM will provide the Element Case brand with access to industry leading inventory planning and logistics, a greater investment in product design and innovation, marketing and sales, and a network of global distributors to support the expansion of the ultra-premium case brand worldwide. Together, STM and Element Case will work to provide consumers with the highest quality and extraordinarily unique products in the bag and case market.
“Element Case is a clear leader in the luxury phone case market. The brand has established itself as a visionary in premium case design,” said STM Bags CEO Ethan Nyholm. “By adding STM’s manufacturing and quality expertise to the equation we will be able to drive the future of the high-end case market globally.”
“When Element Case first began it was born out of my own personal need and background as a designer,” said founder Jeff Sasaki. “We have created a niche, cases for an upscale market that are beautifully crafted and as exquisite as a luxury sports car. I look forward to being able to expand our audience to a worldwide platform with STM’s support. Our shared resources will enable us to strengthen each others products and brands.”
About STM Bags
Founded in 1998 in Sydney, Australia, STM offers a full range of lifestyle-oriented laptop bags, tablet cases, smartphone cases and accessories. STM’s mission is to provide a more comfortable, secure and stylish means to transport digital gear. All products are backed by a product lifetime warranty. For more information about STM, please visit the company’s Web site at http://www.stmbags.com.
|North / South America||Australia / Asia Pacific||Europe|
|Tracy Smith||Alicia Ho||Jessica Sheppard|
|STM Bags, LLC||STM Pty Ltd||Bleat PR|
|858-391-0061||+61 2 8338 0222||01327 844880|