The 411 from the 702: Our Visit to CES in Las Vegas

They say what happens in Vegas stays in Vegas…but we just can’t. We gotta share the news. Spread the word. Talk about it.

The Element Case team just got back from a week in Las Vegas, where we shared a booth with our sister company, STM Goods, at the Consumer Electronics Show (CES), the world’s preeminent exhibition of new products and technologies. It was a chance to showcase our newest cases; an occasion to mingle with customers, fans, and industry professionals; and an opportunity to introduce a couple of exciting new ventures.

We rolled out our “Custom Shop” personalized case-making option, as we transformed a section of our booth into a workshop where people could choose their own color combos for various case components, and then assemble a “personal masterpiece.” More than 400 visitors walked away with a customized version of our Formula case, featuring aerospace grade carbon fiber, CNC machined aluminum, and high impact TPU…with their own choice of colors for chassis, rails, and buttons. Custom Shop is now available on our website.

And if that wasn’t enough to keep things buzzing at the booth, we also took in hordes of curiosity-seekers, looking to check out what we were doing with augmented reality. CES is essentially ground zero for everything tech, yet we were the first (and only) brand in our industry to use this groundbreaking technology that creates an interactive “experience” for people to explore the features and benefits of our cases.

At almost any given hour throughout the four days of the show, our booth was the busiest one in the surrounding area. Which made us happy. But, even more impressive, was the number of people who work for our competitors that continually came by to see what all the excitement was about. That got us stoked.

How We Put the Custom in Our Customers

Spending time with loved ones. Making resolutions. Partaking in a polar bear plunge. The start of the New Year is filled with customs. So, naturally, we here at Element Case thought what better time than this to launch an exciting new custom—the Element Case Custom Shop.

How it works is simple.
Take our popular Formula case, which is already a hit in its original orange/black and blue/grey color blends. Now, give yourself the opportunity to mix and match your own color combos of case components to create a completely custom-made masterpiece.

  • Choose from a black/grey or white/gray chassis.
  • Ponder over silver or gold buttons.
  • Decide between blue, citron, green, gunmetal, orange, or red rails.

Like every product in our Adrenaline Collection, this specialized Formula case is built for thrill. But, with the Custom Shop ability to personalize the look, this is a case that’s unquestionably built for you.

We unveiled Custom Shop to the masses at the Consumer Electronics Show in Las Vegas and it was a huge hit. People waited in line—at times for close to an hour—just to get their chance to play the role of case designer. Things got so popular that, before the four-day expo was over, we ran out of Formula cases that visitors to our booth were able to color craft on the spot.

But, don’t worry…we’ve still got plenty of stock online. Check out the Custom Shop page on our website to get yours.