January 19, 2018
They say what happens in Vegas stays in Vegas…but we just can’t. We gotta share the news. Spread the word. Talk about it.
The Element Case team just got back from a week in Las Vegas, where we shared a booth with our sister company, STM Goods, at the Consumer Electronics Show (CES), the world’s preeminent exhibition of new products and technologies. It was a chance to showcase our newest cases; an occasion to mingle with customers, fans, and industry professionals; and an opportunity to introduce a couple of exciting new ventures.
We rolled out our “Custom Shop” personalized case-making option, as we transformed a section of our booth into a workshop where people could choose their own color combos for various case components, and then assemble a “personal masterpiece.” More than 400 visitors walked away with a customized version of our Formula case, featuring aerospace grade carbon fiber, CNC machined aluminum, and high impact TPU…with their own choice of colors for chassis, rails, and buttons. Custom Shop is now available on our website.
And if that wasn’t enough to keep things buzzing at the booth, we also took in hordes of curiosity-seekers, looking to check out what we were doing with augmented reality. CES is essentially ground zero for everything tech, yet we were the first (and only) brand in our industry to use this groundbreaking technology that creates an interactive “experience” for people to explore the features and benefits of our cases.
At almost any given hour throughout the four days of the show, our booth was the busiest one in the surrounding area. Which made us happy. But, even more impressive, was the number of people who work for our competitors that continually came by to see what all the excitement was about. That got us stoked.