November 13, 2017
When the weekend rolls around, we here at Element Case are always up for catching some rays in the So Cal sun…as well as getting a little more exposure for our brand. So, it was fitting that the weekend found us a stone’s throw from the Pacific at something called Exposure 2017.
The biggest women’s skateboarding competition in the world, the event featured a purse of $50,000 and attracted dozens of top skaters from virtually every corner of the globe. Five different events were contested—street am, bowl am, vert am and pro, street pro, bowl pro—with each split into two age categories (14 and under, 15 and over). The competitors ranged in age from a mere 5 years old to a grizzled “grayhair” of 35.
Hundreds of fans enjoyed a full day’s worth of grinds, flips, and slides, giving us a chance to enjoy some face time with a whole bunch of folks that make “thrill” a part of their everyday lives. We even invited attendees to visit our tent and #upgradeyourcase…and more than a hundred people gave us their current iPhone case in exchange for a shiny new REV.
The competition was staged by an organization called Exposure, whose motto is “Empowering women and girls through skateboarding.” The group’s events serve a dual purpose: to create opportunities for professional, amateur, and beginning female skaters; and to support at-risk communities by raising awareness, funding and resources for local non-profits.
Great cause. Great skaters. And a great time.