The 411 from the 702: Our Visit to CES in Las Vegas

They say what happens in Vegas stays in Vegas…but we just can’t. We gotta share the news. Spread the word. Talk about it.

The Element Case team just got back from a week in Las Vegas, where we shared a booth with our sister company, STM Goods, at the Consumer Electronics Show (CES), the world’s preeminent exhibition of new products and technologies. It was a chance to showcase our newest cases; an occasion to mingle with customers, fans, and industry professionals; and an opportunity to introduce a couple of exciting new ventures.

We rolled out our “Custom Shop” personalized case-making option, as we transformed a section of our booth into a workshop where people could choose their own color combos for various case components, and then assemble a “personal masterpiece.” More than 400 visitors walked away with a customized version of our Formula case, featuring aerospace grade carbon fiber, CNC machined aluminum, and high impact TPU…with their own choice of colors for chassis, rails, and buttons. Custom Shop is now available on our website.

And if that wasn’t enough to keep things buzzing at the booth, we also took in hordes of curiosity-seekers, looking to check out what we were doing with augmented reality. CES is essentially ground zero for everything tech, yet we were the first (and only) brand in our industry to use this groundbreaking technology that creates an interactive “experience” for people to explore the features and benefits of our cases.

At almost any given hour throughout the four days of the show, our booth was the busiest one in the surrounding area. Which made us happy. But, even more impressive, was the number of people who work for our competitors that continually came by to see what all the excitement was about. That got us stoked.

How We Put the Custom in Our Customers

Spending time with loved ones. Making resolutions. Partaking in a polar bear plunge. The start of the New Year is filled with customs. So, naturally, we here at Element Case thought what better time than this to launch an exciting new custom—the Element Case Custom Shop.

How it works is simple.
Take our popular Formula case, which is already a hit in its original orange/black and blue/grey color blends. Now, give yourself the opportunity to mix and match your own color combos of case components to create a completely custom-made masterpiece.

  • Choose from a black/grey or white/gray chassis.
  • Ponder over silver or gold buttons.
  • Decide between blue, citron, green, gunmetal, orange, or red rails.

Like every product in our Adrenaline Collection, this specialized Formula case is built for thrill. But, with the Custom Shop ability to personalize the look, this is a case that’s unquestionably built for you.

We unveiled Custom Shop to the masses at the Consumer Electronics Show in Las Vegas and it was a huge hit. People waited in line—at times for close to an hour—just to get their chance to play the role of case designer. Things got so popular that, before the four-day expo was over, we ran out of Formula cases that visitors to our booth were able to color craft on the spot.

But, don’t worry…we’ve still got plenty of stock online. Check out the Custom Shop page on our website to get yours.

We Couldn’t Have Resisted Getting Twisted

Barona Speedway in the hills of east San Diego County is home to a veritable smorgasbord of competitive racing events, offered up with the family in mind. It’s not Indy car. It’s not Formula 1. It’s not NASCAR. It’s just dirt and dust, kids and dogs, and plenty of BYO and RPM.

The semi-banked, quarter-mile clay oval track features super stock, mods, pro pony, stock pony, pure stock, street stocks, sprints, dwarf, and mini dwarf—in a pure Americana setting, with an authentic hometown vibe. And recently, the venue added one more item to the menu, playing host to the ultimate all-comers event.

The inaugural Twisted Throttles featured a “Run What Ya Brung” day of flat track and drag racing. A chance for average folks to hit the oval and throw down the gauntlet against their fellow everyman (and woman).

Twisted Throttles also boasted bike shows, live music, and plenty of vendors…as well as a kickoff party, burlesque show, and vintage bike show in the nearby city of Ramona. Many rode in for the Saturday to compete (or to spectate), but a whole bunch maximized the experience by dropping in the night before and camping overnight.

We couldn’t resist checking it out for ourselves.

We’re Turning Black Friday Into Black OPS Friday

The Friday after Thanksgiving is a day that people are typically looking for bargains and deals. But we believe it doesn’t always have to be focused on price slashing, mega discounts, and freebies. Sometimes a good deal – let’s make that a great deal – is simply being able to get a hold of something that’s painstakingly-engineered, carefully-crafted, and built to last. Good old fashioned high quality that’s worth every penny.

The latest edition of our greatest case is exactly that.

We’ve chosen to introduce the 6th generation of our flagship case, Black OPS, this Friday. The same day the big box stores will see shoppers tearing other shoppers’ hair out in the almighty quest to see who can grab hold of that last $99 off-brand TV.

While those folks are inflicting bodily harm upon each other to secure merchandise of questionable quality, you can sit in the comfort of your own home and go online to obtain the case that delivers the ultimate in covert protection for your new iPhone X.

Black OPS is decidedly ultra-premium, featuring CNC machined aircraft-grade aluminum, a military-grade G10 reinforced back plate, and super tough black type III “hard anodized” coating. It also unveils our revolutionary new DropShock™ Body: an exclusive impact absorbing three-layer design (aluminum, polycarbonate, TPU) that dissipates energy to withstand extreme bumps, drops, and collisions.

Black OPS is set for deployment this Friday at zero hundred hours. So, get ready, because we know you know a great deal when you see one.

Our Weekend Getting Board with Sk8r Grrls in Encinitas

When the weekend rolls around, we here at Element Case are always up for catching some rays in the So Cal sun…as well as getting a little more exposure for our brand. So, it was fitting that the weekend found us a stone’s throw from the Pacific at something called Exposure 2017.

The biggest women’s skateboarding competition in the world, the event featured a purse of $50,000 and attracted dozens of top skaters from virtually every corner of the globe. Five different events were contested—street am, bowl am, vert am and pro, street pro, bowl pro—with each split into two age categories (14 and under, 15 and over). The competitors ranged in age from a mere 5 years old to a grizzled “grayhair” of 35.

Hundreds of fans enjoyed a full day’s worth of grinds, flips, and slides, giving us a chance to enjoy some face time with a whole bunch of folks that make “thrill” a part of their everyday lives. We even invited attendees to visit our tent and #upgradeyourcase…and more than a hundred people gave us their current iPhone case in exchange for a shiny new REV.

The competition was staged by an organization called Exposure, whose motto is “Empowering women and girls through skateboarding.” The group’s events serve a dual purpose: to create opportunities for professional, amateur, and beginning female skaters; and to support at-risk communities by raising awareness, funding and resources for local non-profits.

Great cause. Great skaters. And a great time.


Element Case #UpgradeYourCase Event at Moto Beach Classic

Moving from nosebleed seats to field level. Getting a banana split instead of a single scoop. Switching out the alley-side standard room for the penthouse suite with ocean view.

It’s known as the upgrade. Something we at Element Case like to do when the inspiration strikes us. ‘cuz we like people, we like happy, and we like making people happy. It’s just the way we are.

At the Moto Beach Classic in Orange County, California, our company tent turned Surf City into Swap City when we announced to the crowd that we were offering a chance to get a stylin’ new Element Case. All they had to do was give us their current iPhone case and make a social media post about the exchange. More than 200 people took us up on the offer and the hashtags started flying.

The case upgrade. Just our way of promoting the act of recycling and helping to make the world a better-looking place.

Drifting into Irwindale for Some Formula D

2017 Formula Drift in 1 minute

At Element Case, we like stuff that gets our motors running, both figuratively and literally. So, we drifted on up from San Diego to the LA Basin to catch the last-ever Formula Drift event at the Irwindale Speedway.

For those unacquainted, professional drifting first came to the United States with a one-off exhibition at Irwindale in 2003. The event was such a success (the first time the Speedway sold out its 10,000 seats) that it spawned the Formula D Series…and the Speedway has become the most iconic venue for the sport in the U.S.

But next January, the “House of Drift” is closing, to be demolished and replaced by a shopping mall. Drifting away into mere memories.

Legends in the sport, who’ve been competing at Irwindale from the start, came to say their goodbyes and put on a show. A new champion was crowned, as well: Irishman James Deane nabbing his first Formula D title.

Drifting is a natural connection for Element. The sport is all about creativity and inventiveness, with judging criteria focused on three aspects: line, angle, and style. Given our approach to engineering, the way we design our cases…yeah, we can relate to that. Not to mention, we’re about to roll out a new case for iPhone X that we’re calling Formula.

On an October Saturday at the Speedway, with the cars and the crowds and the volume and the venue, we really felt like we were in our Element.

If you catch our drift.

Top 5 Thrills and Spills from Moto Beach Classic 2017

We’re back.

Didn’t mean to go all Rip Van Winkle on everyone, but there’s really no other explanation for the hibernation that’s been going on at the Element Case blog. But we’ve taken a giant yawn, cleared the crust from our eyes, and did some major stretching. And now we’re ready to roll. First stop: Bolsa Chica Beach, California!

Sun & sand. Surf & sounds. Stunts & sprints. The Roland Sands Moto Beach Classic is the definitive Southern California experience, bringing together bikes and (surf)boards and bands—plus a whole bunch of people looking to have a great time on the shores of the Pacific. All that appeared to be missing from the mix was Element Case.

So, naturally, we had to go there.

In addition to getting folks to visit our booth and trade in their old cases for a shiny new REV, we also did some spectating ourselves. Here are the top five thrills and spills that we enjoyed:

1. The Crashes

2. The Motorcycles

3. The Racing

4. The Squatch

5. The Stunts

Drop Testing Element Case in Thailand

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